FOR IMMEDIATE RELEASE May 10, 2006

When the Cows Come Home: Planet Organics Expands Bay Area’s Largest Grocery Delivery Service
Local produce, artisanal foods and household essentials without ever leaving home

San Francisco, Ca (May 10, 2006) — Harkening back to the days of the milkman, Bay Area families can now get the best that local cows, bakers and chocolate makers have to offer, delivered to their doorstep. Planetorganics.com, the Bay Area’s largest home delivery service of organic produce, groceries and household essentials, announced that it will expand its product offering to include more than 1,000 products, organic prepared meals and organics kids school lunches.

Planetorganics.com is like a neighborhood grocery store featuring local and artisanal foods such as Superior Farms Natural Lamb, Esther’s Organic German Bakery, Cowgirl Creamery and Cypress Grove Chevre, grocery basics such as Straus Creamery Butter and Clover Stornetta Farms milk, eggs and butter and household essentials such as Mrs. Meyer’s, Seventh Generation and Natural Value.

For busy families, bachelors and health conscious people that just don’t have the time to cook, Planet Organics offers its prepared meals. There are a variety of meals to choose from including soups, entrees, ready to bake pizzas and desserts.

For busy moms that want their children to eat a healthy lunch, they can choose a Planet Organics kid’s lunch. Each lunch comes with a peanut butter and jelly sandwich, cheese stick, animal crackers and choice of fruit and yogurt or applesauce.

“Modern life has never been busier; yet, choosing healthy foods that reflect our deepest personal values is critical. Lorene and I built Planet Organics to deliver convenience, quality, and sustainability to Bay Area residents,” said Larry Bearg, owner of Planet Organics.

Despite the dotcom bust, online grocery sales have increased in the last 10 years. In 1998, online grocery sales were estimated at $85 million and by 2002, estimates for online grocery sales reached $1.3 billion. (“Online Grocery Shopping: Consumer Motives, Concerns, and Business Models” by Mike Kempiak and Mark A. Fox)

  

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About Planet Organics
Planet Organics is a small family-owned company dedicated to delivering the freshest organic produce, groceries and prepared meals to homes throughout Northern California. Since 1997, owners Larry Bearg and Lorene Reed have been sourcing organic and natural foods directly from local farmers and artisans, selecting the highest quality and widest possible variety of foods, backed by premium customer care for busy families. Subscribers order weekly home deliveries via the company's easy-to-use website. Planet Organics is committed to socially responsible business practices, and donates 4 percent of its profits to the eScrip program for local schools. To sign up for the service, or for more information, visit www.planetorganics.com.