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A groundbreaking new campaign that teaches Bay Area kids good exercise and eating habits…while having fun!
Kick-off will occur on March 21, with appearances on:
- May 9th Ring Mountain Day School, Marin
- May 11th Beacon School, Oakland
- May 11th Oxford School, Berkeley
- Additional dates, pending
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Planet Organics Healthy Kids 2005 is an exciting new health campaign program that teaches Bay Area schoolchildren, and their parents, healthy eating and exercise habits. For life.
The program, sponsored by Planet Organics, is in response to a long term trend of increased obesity in children across the U.S. and the negative health effects that result. Childhood obesity was designated an “epidemic” by the U.S. Surgeon General in 2004.
The National Academy of Science reports two main causes of obesity in children: poor eating habits and insufficient exercise.
The Healthy Kids Campaign focuses on exactly those two factors and the reasons for them: parents not having enough time to cook healthy meals for their families and relying on unhealthy high-fat, high-sugar processed foods, and kids spending more time in the front of the T.V. or computer screen instead of engaging in outdoor play and physical activity, either formally or informally.
“The Planet Organics Healthy Kids Team” will make be appearing at Bay Area schools to get kids on the program, and convey the messages of Planet Organics, which is that healthy eating and exercise can be easy, convenient, delicious...and fun! We do this through a combination of music, skits, discussion and eating of some delicious organic fruit for everyone. Then we have a fun exercise program which all kids can easily learn.
Kids receive a “Team Planet Organics Healthy Kid’s Kit” including Healthy Kids Tips, and t-shirt or cap, and samples of healthy foods. Also included are adult education materials emphasizing healthy eating habits, 4 easy steps to healthy eating, and a family health quiz so families can evaluate their current nutritional habits and make positive changes.
Ongoing support for healthy eating and exercise is available at www.planetorganics.com.
Eric Harr, professional tri-athlete, health and fitness writer, and fitness and health expert on CBS channel 5 in the Bay Area will appear at each event and lead the children in a fun exercise routine. For more information visit www.ericharr.com.
Banana Slug String Band has been teaching children throughout the Bay Area about ecology, nature, food, and health for twenty years through a fun combination of music and theatre. They will be collaborating with Planet Organics and our other experts to create our Healthy Kids Program. For more information visit www.bananaslugstringband.com.
Larry Bearg, Ph.D., Planet Organics CEO will participate in teaching kids about the importance of organic fruits and vegetables.
Ed Baumann, Ph.D. and founder of the Bauman School of Nutrition, has contributed his expertise on nutrition provided his exciting new Eating For Health Program which we incorporate into our presentation. For more information visit Baumancollege.org.
Planet Organics Healthy Kids 2005 will achieve four primary goals. It will:
- Improve the health of Bay Area children and serve as a model for public service in Bay Area schools.
- It will inform both children and parents of the essential components of good health: diet and exercise.
- It will provide clear-easy-to-understand steps for improving family health.
- It will increase awareness of the current health crisis among our nation’s children and offer achievable “small steps” to begin to move children and their parents towards healthier lifestyles.
Good nutrition is the major theme of this campaign: teaching children and parents how to eat well – and how that can be easy and convenient when using the Planet Organics service. We will offer nutritional tips, recipes, and fun demonstrations about the importance of healthy foods vs. unhealthy foods, organic vs. non-organic.
The Banana Slugs will sing topical songs, do puppetry and incorporate skits in captivating, fun, and educational 1 hour program.
Kids will receive free samples of some organic fruit and take-home foods along with basic nutritional information they can share with their parents. The program includes free access to the “Planet Organics Healthy Kids Campaign” website where parents can download Planet Organics recipes, nutrition/exercise tips from Eric Harr and nutrition information from Ed Bauman, Ph.D.
Fitness expert, author, and professional tri-athlete Eric Harr will lead the kids in an easy, fun 30 minute exercise program. He will teach them about the importance of exercising every day to maintain good health and just because it’s fun!
Examples of fun games, sports, and play are all ways to get the exercise kids and adults need to keep healthy.
The Planet Organics website (www.planetorganics/healthy_kids.com) provides parents, current customers and future customers with updates, news, resources, tips and more on better overall family health. It will become a destination for parents who want to ensure the health and safety of their families through good nutrition – and to purchase that food conveniently and easily over the Web. We will also post fun photos of kids who are participating in the program and enable them to share experiences on the Planet Organics website.
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Inspected and in compliance with Organic law.
